Is This Proof That Your Sugar Daddy Is Planning to Cheat on You?

While some peo­ple are vow­ing to get fit or save money for their New Year’s res­o­lu­tion, oth­ers are hop­ping online to try and have an affair. A pop­u­lar web site designed for peo­ple who are look­ing to cheat on their spouse saw a record-high num­ber of sign-ups on New Year’s Day—27,511 Amer­i­cans joined the paid site to seek out an extra­mar­i­tal affair; that works out to roughly one new mem­ber every three sec­onds. Of those new mem­bers, 60% were men and about 40% were women.

Although most dat­ing web sites see an increase in traf­fic at the start of a new year, includ­ing sugar daddy dat­ing sites, this par­tic­u­lar site saw a 20.7% increase from the same time last year. More­over, the site saw a whop­ping 344% increase in traf­fic on New Year’s Day than on a typ­i­cal day.

It makes sense if you think about it. Around the hol­i­days, a lot of cou­ples set their issues aside because, well, it’s the hol­i­days. But it doesn’t help that peo­ple gen­er­ally tend to have pretty high expec­ta­tions for the hol­i­days, and if those expec­ta­tions aren’t met, it can lead to feel­ing dis­ap­pointed and under­ap­pre­ci­ated. Those neg­a­tive feel­ings are often more than enough to push some­one into seek­ing plea­sure, sat­is­fac­tion, and hap­pi­ness else­where, like a steamy affair with a sugar daddy or sugar baby. Plus, when the New Year comes around, peo­ple tend to get a lit­tle more moti­vated to make a change in their life.

That’s why dat­ing web sites, espe­cially sugar daddy/sugar baby dat­ing sites, also see a spike in new mem­bers on Valentine’s Day, as well as Father’s Day and Mother’s Day—when you’re feel­ing under­ap­pre­ci­ated, what bet­ter way to lift your spirit than by hook­ing up with a dot­ing sugar daddy?

What do you think: Would you ever join an online dat­ing site to find some­one to have an affair with?


“Tens of Thou­sands Of Spouses Signed Up For Ash­ley Madi­son On New Year’s Day,” Huff­in­g­ton Post web site, Jan­u­ary 3, 2014;